Chareli, Boni Charel´s flagship brand, was founded in 1979. Today, after more than 35 years working in the field of the fashion industry, Chareli has become a benchmark within the sector.

As the familiar firm we are, in Chareli we remain faithful to our principles and DNA. Our leitmotiv: 100% Made in Spain clothes and handmade creation and production processes and techniques. Our main objective, as a family and National business, it is to retake the added value of design, quality and craftwork. That´s why the attention to details and the caress are present into each and every collection of Chareli.



Elegance, quality and timelessness are Chareli´s style hallmarks. Comfy but stylish clothes which are perfect for women full of personality.


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Boni Charel, S.L.

C/ Albasanz, 75 – 3º – D1 28037 – Madrid ( Spain )

Tel + 34 91 355 60 96 / Fax + 34 91 725 59 47 /

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