Chareli, Boni Charel´s flagship brand, was founded in 1979. Today, after more than 35 years working in the field of the fashion industry, Chareli has become a benchmark within the sector.

As the familiar firm we are, in Chareli we remain faithful to our principles and DNA. Our leitmotiv: 100% Made in Spain clothes and handmade creation and production processes and techniques. Our main objective, as a family and National business, it is to retake the added value of design, quality and craftwork. That´s why the attention to details and the caress are present into each and every collection of Chareli.